Marketing Defined

Did you know publishing a powerful Press Release will see a positive increase in Your Website traffic and add significant profits to a new Affiliate product you have started to promote?

Let me start by telling You, to be successful You need to target the major Search Engines, right! But, who should you target and how many are there?

Now, a few unethical firms may send you unsolicited email, pledging to take Any website to the top of “thousands of search engines”. Well, I’m here to tell You, there’s no such thing. Just about everyone knows the old adage: “if it’s too good to be true, … “.

According to the Nielsen//Net Ratings, in now is what fairly well publicized information, there were only about a dozen search engines that reached a small percentage of the estimated 129 million active at home internet users in the US, during October of 2002.

Of these, only five - Google, Yahoo, MSNSearch, AOL and AskJeeves - reach a large enough audience to be considered “major” search engines .. which should clearly spell out to you:

.. It’s a waste of time submitting to the others, especially the thousands of FFA search engines out there, unless of course your addicted to receiving hundreds of emails or ==>

And as Google still gets the majority of these searches a day, without targeted traffic from Google not only will most advertising campains suffer adversely, but survival on the entire w.w.w. for the site in question, is threatened.

A note on why Google is huge in my books: They came out of nowhere around May 2000 to pass AOL, MSN, AltaVista and Yahoo for the top spot in SE referrer traffic.

.. and still daily at this “billion” dollar company, I see the Executives on Roller Blades speeding around the corridors of Googleplex - Google’s headquarters at Silicoon Valley.

Read this interesting article in the Australian Age that quotes the decor at Googleplex as mind-boggling! Great story. (recent changes at The Age require you to log in to access the story )

The Google story ends with coverage on: the recent Stock float at Google, that has made the ex-Uni student Founders, Sergey Brin and Larry Page, two of the richest 30-year-old bachelors in the world. [KUDOS, to them, they had a vision and just look at the results!]

In spite of the above, including Yahoo and MSN in your search engine optimization effort is definitely prudent and a “must” … this Blog, for instance gets a healthy welcome proportion of its’ SE traffic from both Yahoo and MSN .. and how could we ever underestimate anything that Microsoft and Bill Gates has a hand in!

Getting back to the subject on hand: Press Releases!

Firstly, for those of you new to Internet Marketing and the whole subject of Affiliate sales, if you want to be successful at this game, start slowly … focus on one quality “newer” piece of software and makes this the center of your marketing effort.

Start by writing a “keyword” rich press release (bearing in mind that you have a far better chance of succeeding with a four to five word keyphrase than a competitive “keyword“).

If you don’t, you need to get up to speed on this key aspect of SEO .. or give up on the idea of ever being successful .. there is a difference for example between the keyphrases: “make money with a blog” and “make money with blogging” - try putting both into the Google search box and observe how simply changing the word blog to blogging negatively impacts the results.

After selecting your keyhrase, and writing your Press Release, submitting to PR Web is highly recommendeded .. see a recent example submitted: PR Web:How to Build a Website Press Release .

.. this recent press release submitted to PR Web on How To Build Your Website [excellent interactive software enabling anyone to build a professional direct response website in minutes using the powerful Dreamweaver and Fireworks software] has been picked up by 67,325 readers, plus 358 media outlets to date and multiplies daily.

… and to boot, that particular PR web press release is now starting to reach Top rankings at Google on the highly competitive subject of “website software” and “how to build a website“.

PRWeb is a completely free service, but to get the maximum results, do invest in at least the $30 “contribution” level … for this amount of money, the Press Release in question gets valuable Search Engine coverage .. once you experience the return on this small investment, I am certain you will consider the other “contribution” options open to you.

CRUCIAL: To get the desired results with a Press Release, your keyphrase must be included in:

• the “subject” heading
• repeated sparingly in the body,
• included in the first 25 words, and again at
• the very end of the Release.

The targeted traffic from Google in this respect brings a substantial bonus to your advertising campaign.

The subject of Press Releases, how to write an effective Press Release and submit to the proper channels, will be included in an ebook I am currently putting together on what is working statistically on the subject of generating more traffic to a website .

… How to increase website traffic and other traffic generating winners will be the main focus of this ebook, and..

I don’t need to give you the spiel on “your privacy is respected and we will not sell your address”. I detest bad manners and for me, SPAM certainly heads the category ..

.. to have a copy sent to you, please register at the Marketing Defined website (this is only the “placeholder” page, until the main site is re-published :-)

Technorati Tags: SEO for blogs, Increase Web Site Traffic, Press Releases