Marketing Defined

What sets a super affiliate marketer apart from the rest of the crowd?  All this week to celebrate the launch of a brilliant PPC affiliate coaching program for the  wannabe super Affiliate marketer, I am going to blog about what it takes to succeed at affiliate marketing.

Introducing the first member of the team…

About 5 years ago… around the time I started online marketing… I ran into a struggling Uni graduate [phd in Economics no less] - so broke at the time - that he installed my ARP autoresponder script for the princely sum of $25!  Roll on 2008, and this very same student earned 2.5 million in 2007 as a PPC super affiliate marketer.

Here’s the second part of the killer team…

Around the same time in 2005, the blogosphere was buzzing about a new 21 year old hot shot Marketer who was already getting a monthly five figure cheque from Google Adsense.  Well… as fate would have it… our paths crossed [shortly after a colleague suggested I should make contact with him]

In response to the first blog post I did about him, this young man came back at me with, what I thought was quite a cheeky email… He said he would teach me all he knew about making a five figure income with Adsense, and I would be earning the same in a few short weeks if I were to follow his EVERY word.

What!  Follow the advice of a newbie who was 21 years old.  What a nerve, with all my years of experience in Marketing.  Right?

WRONG!  Oh! boy how wrong I was.

This young man, now a blazing success in Affiliate Marketing, has a deep seated talent that sets him apart from the rest of the same ‘ole Marketing crowd… with great admiration I proclaim him “a born natural at marketing”.

If you have been online for a while, and know the basics of PPC… but just burn to go those further steps and make Affiliate marketing your source of full time income…

AND - if you wonder why your keyword research always seems to fall flat…  you are just about to start finding out exactly why you fail, and then how EXACTLY to fix it.

Starting with…

This free report: “The 3 Critical Mistakes Affiliate Marketers Make“.

Here’s my take on a snippet of the exciting techniques revealed within:

When you first launch any PPC campaign, it is the breadth of your keyword list that counts, not the depth.

Briefly explained, take “spyware” as an example of a main keyword for a forthcoming PPC campaign.

You might be used to running “spyware” through Wordtracker or Keyword Elite and getting a long, deep list of words related to “spyware’.  Here’s a few examples:

anti spyware
anti spyware free
anti spyware software
antivirus spyware
best free spyware remover
best spyware download
free spyware download
spyware blaster
free anti spyware
free kazaa spyware removal
free removal of spyware

.. and so on and so forth!!! Right?

WRONG!

This is what is critical…

A Broad keyword list is one that has lots of related and lateral keywords, and not just variations of one root keyword

So the Broad keyword list for the term “spyware” [that should be used for the all important initial test that determines profitability for this campaign]… should correctly contain variations like:

adware
backdoor
browser hijacker
cookie
Dialer
keylogger
malware
spyware
toolbar
Trojan
w32
worm

You’d then wisely get inside the heads of your buyers and add some verbs to the above variations to make small phrases, just like the prospective buyer would type into a search engine when looking to solve their problem.

For example for the broad related keyword “adware ” from the list above , you’d add the following:

delete adware
destroy adware
find adware
remove adware

… and add words like delete, destroy, find and remove to the rest of the “broad” keyword list.

How to determine the profitability of those keywords, and the changes you make to the price of those keywords to take them to the “coveted” position in Adwords, is in the free PDF you can download at “3 Critical Mistakes Affiliate Marketers Make“.

If you are now shaking with a sense of excited anticipation like I am…

Cannot wait for the full release of this excellent PPC tutorial series on 14 October, and…

Want to find those important “broad” keywords today. Here’s a couple of tools I have used with great success.

Both of these PPC tools provide highly relevant broad keywords and are absolutely FREE:

Google Adwords External Keyword Tool - Select the first radio button “descriptive words or phrases” and tick the “use synonyms” box. Do not filter the results any further at this stage. The “broad” keyword gems you need are usually found towards the bottom of the results, under the heading “Additional keywords to consider” ]
Google Sets - Simply type in the main keyword like “spyware” in the first tab and perhaps one other like “adware” in the second tab]. What’s great with Google sets is that it also provides variations of those all important “verbs” you need to add before/after the broad keyphrases.

Thankfully being online as long as I have - allows me to quickly sort the wheat from the chaff, and to become a Super Affiliate you need mentoring from an Affiliate who walks the talk. I am so excited to have had the privilege to preview this course.

PLEASE!! If nothing else …. go now and grab the free PPC marketing videos and PDF tutorials they are handing out prior to the product launch… honestly, it will be worth your weight in super affiliate gold.