Marketing Defined

Website Optimizer - Free Google Adwords Optimizer Tool

Google has just announced the beta launch of yet another exciting new tool — the Website Optimizer. A much needed aid for the Google Adwords advertiser.

Website Optimizer is a free tool that helps AdWords advertisers test different landing pages to help determine which one drives the most conversions. A true multivariate testing tool, Website Optimizer allows you to split-test variations of headlines, promotional copy, and images… thus allowing you to update your site with the winning test combination and continuing to experiment.

The beta launch of Website Optimizer is a limited release that is offered to AdWords advertisers on a sign-up basis.

Selection criteria follows:

Professional, consulting and implementation services for customers will be provided by select Google partners such as Optimost, EpikOne, and ROI Revolution who include Website Optimizer within their suite of professional offerings.

Prior to this Adwords tool being released to all Adwords advertisers, Google states selection of beta testers will be based on a number of factors, including amount of traffic the landing page receives and the ability to begin testing quickly.

More details available here: Beta Testers Needed For New Website Optimizer Tool on the Google Adwords blog.

Learn more about why landing page optimization is important.

Then, find out how Google’s Website Optimizer can help you improve your ROI and also apply here for the Google beta test