Marketing Defined

Performancing Metrics is a free professional grade blog statistics service aimed at helping turn you into a professional blogger.

Update Sep 2008: The tracking abilities of Performancing Metrics has burgeoned into a complete, professional blog tracking tool. They still offer free tracking, but only for 3 websites and 1,000 page views per day… with affordable update packages as your page views grow.

Now you can professionally analyze the activity on your blog and learn not only where your visitors come from, but which posts they read and comment on most often, - AND - which posts are generating the most AdSense clicks… Best of all, you get this for FREE!

Personally, tracking statistics of those who read my blogs has been a great help in deciding what material I should concentrate on for future blog entries and now Performancing Metrics will help you decide what material to tailor your blogs posts around, so you too will generate more targeted traffic in the future.

Unlike Google Analytics which is designed primarily for sales oriented websites and is a complex tool for the new blogger, Performancing Metrics has been created specifically to deal with blogs, and provides statistics that you would not ordinarily see from traditional statistic programs.

The software is both simple to install and use.

Statistics are divided into the main categories of: Visitors, Activity, and Marketing.

• Visitors - keeps track of total/repeat/new visitors, which are further broken down for specifics of your visitors, including IP address, country, browser, and most importantly… how they found your blog.
• Activity - lets you gather which blog posts are viewed the most, and the posts that attract the most comments. From here you will see which categories on your blog are receiving the most attention.
• Marketing - tells you what keywords people use to find your blog in the major search engines like Google, as well as the most popular links visitors use to leave your blog — The statistics cover your affiliate links as well.

Here is a pretty good bonus - you can now track which of your posts/pages generate the most AdSense clicks. A great asset for those who count on AdSense as a major form of revenue on their blog… by showing which of your blog topics are calling up AdSense ads that compel high CTRs or click through rates.

Not only will you find out what your readers look for in the way of information on your site, but these statistics shows which web sites are sending traffic to yours. Knowing what readers type into a browser before they arrive at your site, gives excellent ideas for topics and keyphrases to use in future blog posts.

For more information on how to use this free Blog/Adsense statistics tool with your blog, you can take a guided tour here.

Darren Rowse of Problogger took part in the beta test back in 2006 and has this comprehensive review of Performancing Metrics at his blog.

Here’s hoping that using the free blog-specific traffic and Adsense stats program Performancing Metrics… will help boost your readership numbers and find new avenues/partners to make money with your website.